Adobe Study Reveals U.S. Consumers Demand Robust Misinformation Safeguards Ahead of 2024 Presidential Election

Adobe (Nasdaq: ADBE) today released the findings of its Authenticity in the Age of AI Study, which surveyed over 2,000 U.S. consumers on their perception and experience with misinformation online in the lead up to the 2024 presidential election. As part of its commitment to responsible innovation, including fostering a more trustworthy and transparent digital ecosystem with Content Credentials, Adobe commissioned the study to understand how public sentiment on the threat of misinformation has shifted as the U.S. presidential election approaches. The study also explores consumer attitudes toward AI-edited content and the increasing importance of provenance tools and solutions to maintain trust during major news moments and global events.

“The proliferation of misinformation has eroded public trust. Without a way for to verify the authenticity of digital content, we’re approaching a breaking point where the public will no longer believe the things they see and hear online, even when they are true,” said Jace Johnson, Vice president, Global Public Policy at Adobe.
more at: https://news.adobe.com/news/news-details/2024/Adobe-Study-Reveals-U.S.-Consumers-Demand-Robust-Misinformation-Safeguards-Ahead-of-2024-Presidential-Election/default.aspx

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