Adobe: Holiday Shopping Season Drove a Record $222.1 Billion Online

Adobe (Nasdaq:ADBE) released online shopping data for the 2023 holiday season, covering the period from Nov. 1 through Dec. 31, 2023. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.

Strong holiday season online driven by record discounts, ‘Buy Now, Pay Later’

Consumers spent $222.1 billion online from Nov. 1 to Dec. 31, up 4.9% year-over-year (YoY) and setting a new record for e-commerce. A total of $123.5 billion was spent online in the month of November (up 6% YoY), bolstered by a strong Cyber Week—the five days between Thanksgiving and Cyber Monday—which drove $38 billion in spend online (up 7.8% YoY). In December, consumers spent a total of $98.6 billion online (up 3.7% YoY), driven in part by discounts that lingered past Cyber Monday.

Across major e-commerce categories, discounts hit record highs this holiday season. Shoppers found great deals in electronics, where discounts peaked at 31% off listed price (vs 25% in 2022), as well as toys at 28% (vs 34%) and apparel at 24% (vs. 19%). Discounts were strong across other categories including computers at 24% (vs 20%), televisions at 23% (vs 17%), appliances at 18% (vs 16%), sporting goods at 18% (vs 10%) and furniture at 21% (vs 8%).
more at: https://news.adobe.com/news/news-details/2024/Media-Alert-Adobe-Holiday-Shopping-Season-Drove-a-Record-222.1-Billion-Online/default.aspx

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