Adobe: Holiday Shopping Season Drove a Record $222.1 Billion Online

Adobe (Nasdaq:ADBE) released online shopping data for the 2023 holiday season, covering the period from Nov. 1 through Dec. 31, 2023. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.

Strong holiday season online driven by record discounts, ‘Buy Now, Pay Later’

Consumers spent $222.1 billion online from Nov. 1 to Dec. 31, up 4.9% year-over-year (YoY) and setting a new record for e-commerce. A total of $123.5 billion was spent online in the month of November (up 6% YoY), bolstered by a strong Cyber Week—the five days between Thanksgiving and Cyber Monday—which drove $38 billion in spend online (up 7.8% YoY). In December, consumers spent a total of $98.6 billion online (up 3.7% YoY), driven in part by discounts that lingered past Cyber Monday.

Across major e-commerce categories, discounts hit record highs this holiday season. Shoppers found great deals in electronics, where discounts peaked at 31% off listed price (vs 25% in 2022), as well as toys at 28% (vs 34%) and apparel at 24% (vs. 19%). Discounts were strong across other categories including computers at 24% (vs 20%), televisions at 23% (vs 17%), appliances at 18% (vs 16%), sporting goods at 18% (vs 10%) and furniture at 21% (vs 8%).
more at: https://news.adobe.com/news/news-details/2024/Media-Alert-Adobe-Holiday-Shopping-Season-Drove-a-Record-222.1-Billion-Online/default.aspx

Related Posts

USPS Finishes Third Quarter with Strongest Service Performance in a Year

The U.S. Postal Service reported third quarter FY 2021 service performance improvements over the second quarter across First-Class Mail, Marketing Mail and Periodicals. The quarter was USPS’s strongest quarterly service performance for all mail categories since the third quarter of FY2020. Third quarter FY2021 (covering the weeks of April 1 through June 30) performance numbers include: *First-Class Mail: 87.5 percent of First-Class Mail delivered on time against the USPS service standard, a more than 9 percentage point increase over the second quarter. *Marketing Mail: 91.0 percent of Marketing Mail delivered on time against the USPS service standard, a nearly 6 percentage point increase over the second quarter. *Periodicals: 79.2 percent of Periodicals delivered on time against the USPS service standard, a nearly 8 percentage point increase over the second quarter.

Pier 1 Imports, Inc. Reports Fourth Quarter and Full Year Fiscal 2018 Financial Results

Net sales for the fourth quarter of fiscal 2018 decreased 3.1% to $512.2 million, compared to $528.4 million for the fourth quarter of fiscal 2017. Company comparable sales on a 13-week basis decreased 7.5% versus the year-ago period. Gross profit for the fourth quarter of fiscal 2018 totaled $189.7 million, or 37.0% of net sales, compared to $206.9 million, or 39.2% of net sales, for the fourth quarter of fiscal 2017. Click Read More below for additional information.

Gannett Closes Majority Investment in Grateful Ventures

Gannett Co., Inc. has closed a majority investment in Grateful Ventures, LLC (“Grateful”), an online media and publishing company which focuses on building lifestyle content and monetization strategies for high-influence food and cooking websites and bloggers. This investment will expand and diversify USA TODAY NETWORK’s portfolio and audience, and significantly increase the number of Gannett’s owned and operated digital sites. As a part of USA TODAY NETWORK, Grateful will launch in 2018 into several new personality-driven lifestyle categories with long-tail content, videos, live interactions, event integrations and passion topics to create deep, meaningful connections with readers across multiple platforms. These new initiatives with Grateful will increase USA TODAY NETWORK’s advertising offerings through influencer marketing, branded content and events sponsorships with consumers who are deeply engaged. Click Read More below for additional detail.
Back To Top
×Close search
Search