Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 (mediapost.com)

At Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced major product innovations that will empower brands to optimize their entire content supply chain with generative AI. For most organizations, their content supply chain – the end-to-end business process that every company needs to deliver the content required for marketing campaigns and personalized customer experiences – is a web of disconnected workflows, teams and systems that often break down. At the same time, the demand for content that is personalized and engaging is exploding. Adobe has an integrated set of best-in-class products to help companies automate and optimize their content supply chain. With Adobe GenStudio, Adobe will be releasing a new generative AI-first offering that lets marketing teams quickly plan, create, manage, activate and measure on-brand content.

AI advancements have expanded the ability to get visual. Google claims people who use AI Overviews also use Search more, with better results. Products like Lens, which launched in 2017, help people search for what they see with their camera. Google’s rollout of AI-powered updates for search results and links was announced Thursday, along with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run along with Google Lens visual search results. The company said Lens also will now work with video and voice. Ads that serve within AI Overviews are search and shopping ads from existing campaigns.

R.R. Donnelley & Sons Company enabled Wizards of the Coast (Wizards) to supply key retailers with customized, launch-specific marketing materials. The partnership increased new product launch visibility and won the award for “Most Innovative Supplier of the Year” at the 2022 Toy and Game International Excellence (TAGIE) Awards. Wizards is a family of studios specializing in building role-playing, trading card, and digital games for all genres of players. With a focus on community, they partner with more than 6,000 local game store retailers through the Wizards Play Network (WPN) to bring products like Magic: The Gathering and Dungeons & Dragons to players around the world.