Ad Market Sees Uptick, Digital Rises 11%

The U.S. advertising market grew 3.8% in the second quarter of this year — largely due to an 11% gain in digital media.

Standard Media Index says this followed a 2.8% increase in the first quarter.

National TV brought down the overall results. In the second quarter, national TV advertising revenue was virtually flat — down 0.8%. This followed a weak 0.8% gain in the first quarter.

These current results came amid higher-than-expected upfront advertising revenue commitments for next year’s TV season, starting in September. Upfront revenue growth is estimated at 4% to 6%.

Digital media’s 11% gain saw improvement from a relatively weaker 6% increase in the first quarter. Second-quarter results showed soaring 55% gains in its social-media category, with premium video (virtually all TV network-content) also strong, at 30% higher. In this video category, premium video site Hulu climbed 11%.

By way of comparison, non-premium video — including YouTube and Facebook video advertising results — sank an eye-opening 15%. Both Google’s YouTube and Facebook have had brand safety concerns, along with some measurement issues.

Magazine and newspapers showed more big declines — down 16% and 20%, respectively. Radio was off 4%, and out-of-home lost 1%.
more detail at:  https://www.mediapost.com/publications/article/304705/ad-market-sees-uptick-digital-rises-11.html

Related Posts

Wiley Reports Third Quarter Fiscal 2022 Results

THIRD QUARTER SUMMARY: GAAP Results: Revenue of $516 million (+7%), Operating Income of $46 million (+34%), and EPS of $0.63 (+62%) NINE MONTHS SUMMARY: GAAP Results: Revenue of $1,537 million (+9%), Operating Income of $161 million (+20%), EPS of $1.86 (-2%), Cash Provided by Operating Activities of $158 million (+2%)

Holiday peak season preparations continue across the USPS network

First quarter-to-date service performance scores covering the period Oct. 1 through Oct. 22 included: *First-Class Mail: 91.0 percent of First-Class Mail delivered on time against the USPS service standard, an improvement of 3.0 percentage points from the fourth quarter. *Marketing Mail: 92.8 percent of Marketing Mail delivered on time against the USPS service standard, an increase of .2 percentage points from the fourth quarter. *Periodicals: 83.3 percent of Periodicals delivered on time against the USPS service standard, an improvement of 1.2 percentage points from the fourth quarter.

Amazon Announces 2020’s Best Books of the Year

Amazon announced 2020’s Best Books of the Year, selecting Brittany K. Barnett’s “A Knock at Midnight” as the top pick. The inspiring true story is a brilliant memoir of Barnett’s own journey navigating the criminal justice system, which also chronicles the stories of three of her clients. Their lives—including their crimes, their families, and their jail time—are rendered with such care and compassion that the Amazon Books Editors found it impossible to put down. The process of choosing the Best Books of the Year begins the year prior, as the Amazon Books Editors begin debating the list for January’s Best Books of the Month. The editors collectively read thousands of books each year in service of creating an editorially curated list and reviews each month. These monthly lists culminate in the Best Books of the Year, which includes an overall Top 100 for 2020 as well as top lists for individual genres like literature & fiction, mystery and thriller, children’s books, cookbooks, food & wine, and young adult—all to help customers find their next favorite book or thoughtful holiday gift pick.
Back To Top
×Close search
Search