Ad Market Jumps 14% In July, Strongest Yet In 15-Month Expansion (mediapost.com)

At a time when some industry insiders have begun ruminating about the possibility of another downturn, the U.S. ad market got its third quarter off on a very high note, posting a nearly 14% year-over-year expansion in July. Significantly, that compares with a nearly 7% expansion for the same month a year ago, indicating the double-digit gains aren’t about easy comps, but signal material growth.

Whether the data from Guideline’s just-refreshed U.S. Ad Market Tracker proves to be more of a lagging indicator, is not clear, but July 2024 also represents the 15th consecutive month of marketplace expansion, and is the best one since the U.S. ad market pulled out of a mini recession.
more at: https://www.mediapost.com/publications/article/398807/ad-market-jumps-14-in-july-strongest-yet-in-15-m.html

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