Ad Market Jumps 14% In July, Strongest Yet In 15-Month Expansion (mediapost.com)

Think paper isn't sustainable? Think again! We are super proud to be owned by a brand who believes in sustainability. MIDLAND has partnered with the World Land Trust, and their exciting Carbon Balanced Paper program. Ultimately this program helps protect endangered forests and threatened habitats. Learn more here. Thankfully, recycling has become almost a given in the corporate world and the majority of homes. But it's time to move into the new frontier, looking beyond recycling to tap more heavily into the other two, often overlooked R’s in the sustainability trio: reduce and reuse. These initiatives can reduce pollution and waste on the production side, while simultaneously giving consumers easier access to greener choices for their households, something that 88% of consumers reportedly want. As every business takes a different shape depending on operations and industry, finding ways to reduce and re-use at the corporate level is a complex and highly individual challenge. But some companies have found creative ways to limit their carbon footprint and give products a second life, forging the way for other companies to follow suit. So what can we learn from them? read more at: https://www.jschmid.com/blog/the-overlooked-rs-reduce-and-reuse/

The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker. Smaller ad categories outpaced the growth of the top categories by a margin of nearly four-to-one. While the top 10 increased spending only 1.9% over March 2023, all other categories expanded 7.9%. March's growth was also due to a massive increase in digital vs. traditional media ad spending.

Simplicity in marketing isn’t easy to achieve but making engagement easy can be fairly simple. That sentence is a brain twister, right? Let me untangle the words. ‘Simple’ and ‘Easy’ are two different things, and both are critically important when it comes to effective marketing. Simple means making something uncomplicated, like expressing a brand proposition in just a few words. Easy means achieving something without effort, like creating an intuitive check-out funnel. The two concepts of simplicity and ease have been foundational in successful marketing for a long time. But if you consider that consumer attention span is only about 8 seconds, (down 30% from 2000), it makes focusing on simplicity and ease imperative. read more at: https://www.jschmid.com/blog/breakthrough-creative-art-of-simplicity/