Amcor accelerates industry leadership towards more sustainable packaging
Amcor is applying a three-pronged approach to creating a responsible, more sustainable packaging system. The company is innovating products to be recycled or reused, collaborating with others to make recycling widely available and informing consumers about how to participate in keeping waste out of the environment. Innovating: Amcor invests $100m every year in research and development (R&D) to ensure a world-beating pipeline of innovations that tackle the biggest technical and practical barriers to packaging. Collaborating: Just like the most innovative mobile devices do not reach their full potential without 4G or WiFi networks, effective waste management infrastructures are critical to prevent packaging from ending up in the environment. Informing: Amcor works with its customers to improve consumer understanding and participation in recycling and reuse. Company research has revealed consumer confusion regarding recycling labels – which impacts recycling rates.