Here’s a headline for you: Print is alive and well with consumers everywhere. I know it’s different than the headlines you’ve been seeing lately, but it happens to be a fact. True, the magazine media industry is in a transitional moment, but a few select stats can easily paint a picture that doesn’t reflect the state of our industry.
At Hearst, we value our core print business, and readers do as well. The most recent report for the first half of 2017 shows that, for the industry as a whole, print circulation is consistent, and, at Hearst, it was even slightly up. What’s more, more than half of our portfolio has seen audience growth, which is especially impressive considering that many of our brands have increased the cost of their subscriptions.
Magazines have successfully extended across digital platforms, and all expressions of our brands are consistent or improving in terms of audience numbers. For example, Good Housekeeping’s circulation is 4.3 million, where it has been for many years. At the same time, the brand has seen an increase in its overall audience, with robust traffic online and millions of social media followers across platforms. All boats are lifted. Print enhances digital and vice versa. Click Read More below for more of the story.