AAP October 2021 StatShot Report

The average piece of Direct Mail is looked at for 108 seconds across the course of a month, while the average Door Drop is viewed for 46 seconds. The mail channel is more attention efficient than a host of other media platforms, resulting in the recommendation that it is a “must-have” channel on attention-based media plans. JICMAIL (The Joint Industry Currency for Mail) has today revealed the findings from a major year-long study – The Time We Spend With Mail. This research into consumer attention with mail has involved collaboration with multiple measurement partners including Kantar, PwC and Lifestream. The year-long measurement program has seen JICMAIL roll out full attention measurement across its entire panel of 1,000 households per month (capturing time-spent metrics for Business Mail, Direct Mail, Door Drops and Partially Addressed Mail). At the same time, the AI-driven video analytics company Lifestream has provided directly observed mail attention data with which to validate the panel findings, while PwC has scrutinised the mail efficiency calculations that JICMAIL has generated to compare the delivery of time spent to other media channels.

Country Media, Inc., an Oregon-based publisher, has acquired three Oregon properties from News Media Corp., of Rochelle, Illinois: the Newport News Times, the Cottage Grove Sentinel and the Siuslaw News, along with their websites, digital products, and specialty publications, The Cottage Grove Sentinel reports. The sale, terms of which were not disclosed, was effective Sept. 1. News Media Corp. is the family run publishing company founded by John C. Tompkins in 1975. It has owned up to 75 newspapers and digital companies in nine states, The Cottage Grove Sentinel adds.

Paper and the holidays go together like marshmallows and hot cocoa. From greeting cards and paper crafts to special stories and letters to Santa, much of the holiday magic and wonder we enjoy comes from the paper products we use each year. This year, while many people are forgoing parties and family gatherings out of health concerns, paper traditions can take on even greater importance. Check out these creative ways to make holiday magic with paper. Holiday Cards; Paper Packaging; Gift Wrap; Holiday Crafts. How will you use paper to create holiday magic this year? Find us on social media @DomtarEveryday and share your favorite paper-based holiday traditions.