Innovation distinguishes between a leader and a follower…
To be innovative, we can't merely look and mimic what others have done before. The whole idea of blazing a new path is that there was no path there before. Steve Jobs really hit the nail on the head when he said: “Innovation distinguishes between a leader and a follower…”. When one of the biggest awards night in the magazine industry calendar is loudly caveated by just how depressing and difficult the media industry is right now, it feels like the already battered brows are taking another beating. How disappointing on what is meant to be a night of celebration. For one, my table was upbeat, and it was for good reason. Not only for the optimism of four nominations to celebrate, but we have just closed our best ever month, our biggest issues and record revenue performances across our global titles in our 24 year history. In my opinion, the industry needs to stop crying into its champagne glasses and start celebrating the fabulous medium of magazines, the opportunities they pose and find new and innovative ways to get to the huge audience and bustling markets. Click Read More below for additional information.