AAA Daily Fuel Gauge Report for Friday, 6/08/18

American Dollar to Canadian Dollar = 0.795957; American Dollar to Chinese Yuan = 0.152331; American Dollar to Euro = 1.177259; American Dollar to Japanese Yen = 0.009048; American Dollar to Mexican Peso = 0.049246.

Oil edged higher on Wednesday, nearing three-year highs reached the previous day, as rising U.S. fuel inventories and production weighed on an otherwise bullish market. Weekly data on Tuesday that showed a rise in U.S. crude inventories also subdued the oil price somewhat. The prospect of fresh sanctions on Tehran and disruption to the country’s oil flows has helped push the oil price to its highest since late 2014 this month.

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether. The reality is that age does matter and using the wrong platform with the wrong demographic will ultimately hurt a publisher’s ability to effectively reach — and market to — those individuals.