AAA Daily Fuel Gauge Report for Friday, 6/12/20

American Dollar to Canadian Dollar = 0.780393; American Dollar to Chinese Yuan = 0.156770; American Dollar to Euro = 1.178209; American Dollar to Japanese Yen = 0.009010; American Dollar to Mexican Peso = 0.050626.

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether. The reality is that age does matter and using the wrong platform with the wrong demographic will ultimately hurt a publisher’s ability to effectively reach — and market to — those individuals.

American Trucking Associations’ advanced seasonally adjusted For-Hire Truck Tonnage Index declined 2% in March after increasing 4% in February. In March, the index equaled 113.4 (2015=100) compared with 115.7 in February. “Tonnage in March suggests that truck freight volumes remain lackluster, and it is clear the truck freight recession continued through the first quarter,” said ATA Chief Economist Bob Costello. “In the first three months of 2024, ATA’s tonnage index contracted 0.8% from the previous quarter and declined 2.4% from a year earlier, highlighting ongoing challenges the industry is navigating.” February’s increase was revised down slightly from our March 19 press release.