In a move to further modernize and advance its data-focused operations, a360media, the media arm of accelerate360, has named Darwin CX its partner for subscription management and fulfillment services, effective July 2023. The Darwin CX platform is designed to supercharge subscriber acquisition, retention, and loyalty by offering a single customer service profile across media brands with one, consolidated subscriber management tool.
“Transformative innovation is core to our values and fundamental to the way we approach business across the industries in which we operate,” said a360media’s Chief Media Officer and President, Doug Olson. “We’re certain Darwin’s technology will help our media brands deliver a seamless customer experience, while supporting audience development and process automation.”
a360media brands, including Us Weekly and Women’s World, will leverage Darwin CX’s Core programming, which includes end-to-end subscription management (marketing campaign management, customer care, customized campaign order pages, reporting and analytics, and transaction processing) and real-time analytics. Unlike tiered billing systems, Darwin’s all-inclusive billing structure encourages subscriber database growth without substantial incremental fees. Additional features include D2C subscription box solutions as well as paywall services that automate and accelerate digital conversions.
more at: https://www.prnewswire.com/news-releases/a360media-selects-darwin-cx-as-media-fulfillment-partner-301638269.html