A sustainable celebration with PEFC – European cities choose certified Christmas trees

We are delighted to welcome Ghana as our latest PEFC National member, becoming our third member in Africa, alongside Cameroon and Gabon. "Joining the PEFC Alliance is a vital step towards gaining international recognition for our Ghanaian National Forest Certification System," said Emmanuel Amoah Boakye from the Working Group on Forest Certification. "Once our system has achieved PEFC endorsement, our country’s forest owners, forestry companies and the whole forestry sector will be able to demonstrate their sustainable forest management practices, here and abroad."

This summer, Zac Wagman of Project Learning Tree (PLT) Canada embarked on a cross-country adventure to celebrate and promote youth working in green jobs that include wildlife management, forest management, forest-based programs, conservation and environmental education. Wagman started his Green Ride for Green Jobs bike ride across Canada in May and is riding from coast to coast (more than 5,400 miles) for the rest of the summer. Wagman plans to make more than 100 stops, one of them being with Domtar Dryden employees, and highlight 2,000 green jobs in Canadian communities. “We want to raise awareness of the incredible jobs and career pathways that exist in forestry,” says Wagman. “Nobody I knew growing up worked in forestry or had anything to do with forestry, so I didn’t even know it was an option. Had I known back then how rewarding and fulfilling this industry is, I would have likely gone down this pathway a lot earlier.” Click Read More below for additional information.

With increasing awareness of companies making misleading environmental claims, there are more and more instances of the media calling out greenwashing. The latest example of this positive trend is the BBC’s More Or Less programme on Radio 4, which investigated a recent marketing claim by Serious Tissues. The company, which produces a range of tissue products, ran a radio ad that stated: “15% of global deforestation is from toilet rolls alone. But switch to Serious Tissues and they don’t cut down trees. In fact, Serious Tissues plant a tree for every roll sold.” Following the ad campaign, a number of Radio 4 listeners wrote to More or Less, taking issue with the 15% figure and asking the team to investigate and find out whether that figure was true. On January 29, journalist Charlotte McDonald presented the results of their findings.