Paper Market Woes – What to do now? (jschmid.com)
If your business prints catalogs, you are keenly aware of the paper shortages and subsequent price increases we’ve experienced so far this year. It’s not over, the mills continue to be on “allocation” through the end of this year and likely into next. What does allocation mean anyway? Simply put, it means the demand for paper is at the mills’ capacity, so they are allocating the amounts that buyers (like printers, paper brokers and catalogers) can purchase. But more importantly, what can you do about it? Get ahead of the pack by placing your orders much, much earlier than you have in the past. click read more below for details