A Casual Apparel Brand That’s Also an Attitude (jschmid.com)

As part of its ongoing efforts to help mitigate greenwashing on Madison Avenue, the Institute for Advertising Ethics (IAE) is exploring the creation of a new industry entity that would help develop common standard and guidelines the ad industry can use to self-regulate the practice. The entity, dubbed “Common Consortium for Greenwashing Prevention” (CCGP) was disclosed in a letter sent to the Federal Trade Commission this morning, in response to the commission’s request for public comments to update the agency’s own “Green Guides” for the use of environmental marketing claims, which followed several congressional hearings last last year on the practice of greenwashing campaigns developed by major ad agencies and PR firms for fossil fuel marketers.

Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touch points? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign. Need some help getting started? Read our 8-part series at: https://www.jschmid.com/services/campaigns/

Two Midwest summer mainstays joined forces on a new product bringing together two flavors long associated with each other. Wisconsin brand beer Leninenkugel’s and sausage company Johnsonville partnered on the Summer Shandy Beer Brat, a grilling sausage infused with the flavor of Leinenkugel’s Summer Shandy (a shandy is a style of beer mixed with lemonade). The beer brats will be available for sale through late July at participating retailers across 19 states in the Midwest, Pacific Northwest, and Southeast. Johnsonville is also making it available for sale to consumers outside these regions through its website, while supplies last. It’s a partnership with an air of inevitability, bringing together two brands often served alongside each other.