Tariffs Soured Ad Market, But Q1 Buys Remained Strong

New Street Research in a note published Tuesday, revised revenue and advertising models downward. The analyst firm expects forecasts for U.S. and global ecommerce — as well as for digital advertising, excluding China — to fall.

U.S. ecommerce growth for 2025 is now projected at 4.5% — down from 7.5% — and globally, excluding China, dropping to 6.5% from 9%.

The firm also lowered its estimate for digital advertising growth. U.S. growth is expected to fall to 5.9%, down from 11.3%. Globally, excluding China, is expected to drop to 6.8%, New Street analysts wrote in the report.
more at: https://www.mediapost.com/publications/article/405200/tariffs-soured-ad-market-but-q1-buys-remained-str.html

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