FPAC Partnership Raises Awareness in Canada

Two Sides North America (TSNA) announced that Kathi Rowzie will retire as its president effective February 1. Over the past four years, Rowzie has led the non-profit membership organization chartered to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to promote the paper industry’s continuously improving sustainability performance. Under Rowzie’s leadership, TSNA has persuaded dozens of major corporations, government agencies and other organizations to remove unsubstantiated environmental claims about paper from their customer communications, resulting in the elimination of billions of instances of anti-paper greenwashing. Since 2020, TSNA has also increased its LinkedIn followers by 125%; initiated and conducted two Trend Tracker research studies which showed incremental improvement in consumer attitudes toward paper products and the environment; significantly increased engagement with the media on paper-related sustainability issues; introduced the “3 Minutes with Two Sides” podcast; redesigned TSNA educational materials to make them more user friendly; and more.

Two Sides research into more than 600 of the world’s leading corporations, including banks, utilities, telecoms and insurance providers, has shown that a total of 460 of those companies have been using misleading and unsubstantiated environmental statements, despite specific advertising legislation to protect consumers in many countries. To date, 278 of those companies have removed such statements as a result of ongoing engagement by Two Sides. “We’re really pleased that Two Sides is having such a significant effect on some of the world’s largest and most influential organizations. But there is no room for complacency, and there is still a great deal of work to do with the remaining companies that continue to mislead their customers,” says Martyn Eustace, Chairman of Two Sides UK. Internationally, Two Sides teams are continuing to tackle greenwash in their respective countries, and this has yielded positive results. Click Read More below for additional detail.

Stakeholders from around the world are invited to give feedback on the revised national forest certification system for Switzerland. Deadline for comments is 9 April. Give your feedback now! PEFC Switzerland revised the country’s national forest certification system following the entry into force of the revised 2018 PEFC Sustainable Forest Management standard. After revising the national system in line with PEFC requirements, PEFC Switzerland submitted the revised system to PEFC. The national system is now undergoing the PEFC assessment process, carried out by an independent PEFC Registered Assessor. It must pass this process and be approved by the PEFC General Assembly before it can achieve endorsement.