Direct Mail Revival

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record political ad spending, a GroupM study estimated that $1.2 billion would be spent on mail to drive voter turnout. And CBS News, NBC’s Today Show, and The Wall Street Journal all took note of the return of the J. Crew catalog to customers’ mailboxes this fall after a seven-year absence.

Like a lot of mail, though, get-out-the-vote mailers and catalogs are using updated tactics and technologies to appeal to today’s consumers, who have become more dissociated from standalone digital messages.
more at: https://www.piworld.com/article/direct-mail-revival/

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