Adobe: Holiday Shopping Season Drove a Record $241.4 Billion Online and Rising 8.7% YoY

Adobe (Nasdaq:ADBE) released online shopping data for the 2024 holiday season, covering the period from Nov. 1 through Dec. 31, 2024. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by the majority of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.

Consumers spent $241.4 billion online from Nov. 1 to Dec. 31, up 8.7% year-over-year (YoY) and setting a new record for e-commerce. 15 days saw consumers spend more than $4 billion in a single day (up from 11 days in 2023). Mobile shopping hit a new milestone, with the majority of online transactions (54.5%) taking place through a smartphone this season (up from 51.1% in 2023); Mobile shopping was highest on Christmas Day (Dec. 25), driving 65% of online sales (63% in 2023).
more at: https://news.adobe.com/news/2025/1/adi-pr-full-season-recap

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