Aptar and Quadpack Join Forces for Refillable Lipstick Product Development
International beauty packaging manufacturer and provider Quadpack and Aptar Beauty + Home, worldwide leader in the design and manufacturing of beauty dispensing solutions, have jointly developed a refillable lipstick which pushes the boundaries of sustainability and sensory appeal in makeup packaging. In a spirit of collaborative innovation, the two companies have blended their respective expertise in wood and stick mechanisms to create a product that delivers a great consumer experience: the Iconic Woodacity® Lipstick. Jeremy Garrard, Quadpack’s Director of Market Development, said, “This has been a project firmly based on shared value. Aptar is a respected partner with whom we have a strong history of collaboration. Now, we are leveraging each other’s complementary technologies, market positioning and customer base, to create a refillable makeup solution that really makes a difference.” Sergi Berthet, Vice-President, General Manager Beauty EMEA at Aptar, said, “This solution combines Aptar’s expertise in mechanisms for prestige lipsticks, with Quadpack’s know-how in high-end wood solutions. Our partnership has led to an innovative and premium refillable lipstick, which illustrates our common goal of a sustainable future for packaging”.