Create Irresistible Direct Mail (piworld.com)

Omnichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for omnichannel success is trying to change from being company-centric or channel-centric to being customer-centric. In a channel-centric company, one channel typically dominates the others. In this business model, the company is more important than the customer; everything revolves around improving sales and making more money for the company. Retailers think first and foremost of their stores; other channels are an afterthought. Pure-play catalog or ecommerce companies concentrate only on their method of selling. A customer-centric business is totally oriented toward the customer. Customers decide when, where, and how they wish to shop with the company. From the customer’s perspective: *The customers control the relationship. *Customer service is seamless across all channels. *Customers see a single face/identity/voice/brand from the company, regardless of channel. *Customers have the feeling that the company cares about them and works for their loyalty. *Most if not all merchandise is available from all selling channels.

Pomegranate Inc., a brand known for its vibrant hand-block print home textiles, wanted to bring a cohesive and unified brand message to all its marketing channels. They needed a way to integrate their storytelling and aesthetic seamlessly across print, email, social media, and web platforms, making sure they resonated with their audience no matter the season. The forks are set at left, the knives at right. The tablecloth blooms with vibrant splendor, and the matching napkins are folded just so. It’s a feast for the eyes, even before the food comes out. But the most picture-perfect moments, the most memorable and colorful moments, are when the chairs are untucked.

Join Us For An ANA Exclusive Webinar - Thursday, November 17, 2022 at 10:00am Central. Think data is only about numbers? Think again. Data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone. In fact, if you’re only relying on data to make marketing decisions, your brand is likely getting left behind. Consumers say that 80% of the brands they buy from don’t matter to them. See how data and analytics is proving that a more HUMAN approach is far more effective.