A Lovely Redesign from Krispy Kreme and Device Creative
On July 13, 1937 the first Krispy Kreme kitchen opened in Old Salem, North Carolina. Founder Vernon Rudolph purchased the still-used secret yeast doughnut recipe from a French chef in New Orleans and began selling the pastries to local grocery stores.
The smell from the kitchen was so enticing to passers-by that Rudolph decided it was in his company’s best interest to start selling the doughnuts directly to customers on the street. So, he cut a hole in one of the building’s outer walls and started selling doughnuts directly to customers on the street. Seven years later in 1944, the doughnut display cases we’re so familiar with today were brought into Krispy Kreme stores for the first time.