How the Cookieless Shift Reshapes the Advertising Industry

The advertising industry is being reshaped by a convergence of necessity, curiosity and opportunity, driven by consumer expectations for more privacy and advancements in technology.

A new generation of performance advertising is emerging. Currently, 86% of users state that privacy is a high priority, and this number continues to grow. Mozilla and Apple have already responded to this demand by blocking third-party cookies completely, and now Chrome—the browser with the highest market share—is poised to dramatically increase the fraction of users who won’t allow third-party cookies to be set.

This growing demand for privacy, combined with customer expectations for personalized interactions presents a challenge and opportunity for brands, requiring innovative solutions and a shift in thinking.
details at: https://chainstoreage.com/how-cookieless-shift-reshapes-advertising-industry

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