Quad/Graphics Wins U.S. Bank Credit Card Acquisition Program
Quad/Graphics Inc. announced that it has signed a multi-year, multi-million-dollar contract with U.S. Bank to manage credit card acquisition programs for hundreds of its small and mid-size regional banks. The volume for the U.S. Bank programs is significant: more than 70 million data-driven mailpieces annually. Quad, which began production on the programs earlier this year, is using its state-of-the-art direct mail platform for producing the mailpieces that are hyper-personalized with data elements highly relevant to each individual recipient to increase engagement and inspire action. In addition, Quad will engage its delivery optimization services to lower postage costs, reduce mail handling and cycle times, and offer more predictable, in-home arrival intelligence. Click Read More below for additional information.