CJK Group Revives Nationally Beloved Digital Printing Brand, Digital Lizard

In this article, Sean Smyth – Print Consultant with Smithers Pira examines the results of a new report that looks at the growth of Digital Print for Packaging to 2022. This report breaks down the projected growth by packaging application, and shows some surprising results.

At PRINTING United Expo this week, Ashley Roberts, managing editor at PRINTING United Alliance, ran an informative panel session taking a closer look at driving direct mail results using embellishments. She was joined by Tim Armstrong, the founder of Flowcode; Scott Evans, president and CEO of Kenmore Envelope; and Chris Matthews, account manager for Scentisphere. In general, the panel agreed that if there is one thing attendees can take away from the session, it’s that direct mail is a powerful way to connect to individual consumers, forging connections that an online presence alone simply can’t match. But to take direct mail even further and drive response rates up to 30% or more, embellishments are the way to go. Evans noted that “the big trends we’re seeing right now are that embellishments are real, and the drive real response.

Tony Lord President of Flint Group Commercial Publication Web Division said, "The first responsibility of a supplier is to meet its obligations to its customers for provision of required volumes to maintain the integrity of the supply chain. To meet this requirement we have been successful in responding to the post pandemic’s unprecedented disruption in both global raw material and energy markets by ensuring both product and energy availability to meet our customers’ demands. This has, however, been at previously unparalleled price levels across our entire portfolio of raw materials and manufacturing locations". Lord further stated "Regrettably the hoped for stabilisation in both raw material availability and pricing has failed to materialise so far in 2022 with products remaining scarce and their pricing continuing to escalate accordingly. This, coupled with the exponential increase in energy tariffs, has created a situation where current selling price levels for our products are simply not sustainable. To respond to this sudden rise in costs we feel the sensible approach is to avoid a general price increase and apply a monthly surcharge whilst awaiting further market developments. To this end, effective for deliveries from March 1st 2022, surcharges to recover these recent cost increases will be applied across our entire publication ink portfolio so that we can maintain supply to our customers".