The New York Times Company Acquires Serial Productions and Forms a Strategic Alliance with “This American Life”
The New York Times Company announced that it would acquire Serial Productions, the company that produces the groundbreaking “Serial” podcast. In addition to the acquisition, The Times also announced that it had entered into an ongoing creative and strategic alliance with “This American Life” that will enable it to continue to collaborate on long-form audio stories with Serial Productions and to collaborate on marketing and advertising sales with The Times. The terms of the transaction were not disclosed. Serial Productions is a team of audio’s best and most successful long-form journalists and narrative storytellers led by Julie Snyder, Sarah Koenig and Neil Drumming. Each episode of “Serial’s” first season was downloaded 20 million times on average and is credited with igniting the current podcast boom. “This American Life” is the iconic, long-running, weekly public radio program, founded by host and executive producer Ira Glass.