Meta Must Face Class-Action Over Inflated Audience Metrics, Court Confirms (mediapost.com)

In a defeat for Meta Platforms, a federal appellate court late last week left in place a recent decision allowing Facebook and Instagram advertisers to proceed with a class-action fraud lawsuit over inflated metrics.

Unless the Supreme Court intervenes, Meta must now face a class-action on behalf of all U.S. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Meta hasn’t yet said whether it will ask the Supreme Court to hear an appeal.

The battle between Meta and the advertisers dates to 2018, when business owner Danielle Singer alleged in a class-action complaint that Facebook induced advertisers to purchase more ads, and pay more for them, by overstating the number of users who might see the ads.
more at: https://www.mediapost.com/publications/article/398461/meta-must-face-class-action-over-inflated-audience.html

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