Tetra Prisma® Aseptic 300 Edge redefines consumer experience
Tetra Pak has collaborated with a leading company in the European juices, nectars and soft drinks markets to launch the new Tetra Prisma® Aseptic 300 Edge beverage carton. This innovative portion package stands out on the shelf, with its distinct look and ergonomic design catering to the preference of modern consumers for taller, slimmer packaging. Research1 shows that, with buyers rethinking discretionary spending, a ‘less is more’ design approach is gaining in popularity, characterised by pared back simplicity. Designed for ease of use, the shape of the new paper-based carton package also makes it more comfortable to hold, particularly for smaller hands. Its wide opening ensures a steady flow for easy drinking, while its compact size makes it convenient for on-the-go consumption. Product wastage is minimised by combining the slanted top of the Tetra Prisma® Aseptic 300 Edge carton with a DreamCap™ 26 Pro tethered closure. This helps to prevent litter too, as the cap stays attached to the package; therefore, it can be collected alongside the carton once consumers have enjoyed their drink and put the container in the correct bin for recycling.