Trade Sales Were a Bright Spot In a Dark Year for Sales
A 1.5% increase in sales in the trade segment was not enough to offset declines in the other major publishing categories in 2016. As a result, industry revenue was 5.1% lower in 2016 than in 2015, dropping to $26.24 billion, according to the final sales estimates released by the Association of American Publishers. Trade sales (including the religious segment) were $15.9 billion in 2016, making trade the largest publishing segment. Within the trade group, sales from religious presses increased 6.9% from the prior year, followed closely by the 6.7% gain in the children’s/young adult fiction category. The increase in sales in the religious segment was attributed by the AAP to the crossover successes of a number of inspirational titles. The gain in the children’s/YA fiction segment was due in part to the blockbuster hit Harry Potter and the Cursed Child by J.K. Rowling, which sold more than four million units. Click Read More below for more of the story.