Treating Packaging like Dogs’ Best Friend
For those of us who love our dogs and treat them like children, it’s rewarding to buy treats to help keep them healthy and happy—a purchase made especially easy when the treat packaging delivers shelf appeal as enticing as Blue Dog Bakery’s new treats.
Packaged Facts’ “Pet Treats and Chews in the U.S., 2nd Edition” estimates that sales of pet treats and chews reached $6.4 billion in 2017. “Pet marketers looking to tap into ‘pet parenting’ dollars are on fertile ground when it comes to dog and cat treats and chews,” says Packaged Facts, “with treat time serving an important role in the human/animal bond.”