Google Researchers Warn AI Could Prompt ‘Distrust’ Of Information In Ads, Content (mediapost.com)

The new research, which was carried out by environmental experts WSP, and commissioned by Marketreach, has produced a full carbon Life Cycle Assessment of mail. This is the first time Marketreach has looked in-depth at every element, from forest source to end-of-life, via the processing, design, production and delivery stages. It has found that, by taking every opportunity to regenerate, reinvent, reduce, reuse and recycle, mail can contribute to a circular economy, and be part of an effective marketing mix. *New industry-first study by WSP and Marketreach assesses full carbon lifecycle of mail and its contribution to a circular economy *Interactive online tool from Marketreach empowers commercial mail users to determine the carbon impact of different formats across the supply chain *Bold and disruptive creative campaign, including direct mail and out-of-home (OOH) launches today and throughout the planning and delivery teams have been considerate of the environment.

LocaliQ, Gannett Co., Inc.’s Digital Marketing Solutions business, successfully achieved Service Organization Controls (SOC) 2 Type II audit and certification, which validates LocaliQ’s robust controls, effective risk management and adherence to industry best practices. LocaliQ is an all-in-one marketing platform used by local businesses across the country to attract, convert and retain customers. The certification provides a greater level of trust for both current and prospective business partners and customers after an extensive review which evaluated LocaliQ’s control design, implementation and operating effectiveness. Designed by the American Institute of Certified Public Accountants (AICPA), the SOC 2 Type II auditing procedure examines a company’s commitment to data privacy and information security standards through five key criteria: security, availability, processing integrity, confidentiality and privacy. Obtaining SOC 2 Type II certification demonstrates rigorous safeguards protecting clients’ sensitive information and reassures stakeholders that client data is in capable hands.

The tech industry group TechNet, U.S. Chamber of Commerce and other organizations are urging lawmakers to revise a proposed federal privacy law by more sweepingly overriding state privacy statutes. The proposed American Privacy Rights Act “falls short of creating a uniform national standard due to its inadequate federal preemption of the ever-growing patchwork of state privacy laws,” the groups say in a letter sent this week to leaders of the House Energy and Commerce Committee. As currently written, the proposed law appears to require businesses to allow consumers to opt out of online behavioral advertising -- meaning ads served based on cross-site and cross-app data. The current iteration also would require data brokers to let consumers opt out of data collection, and request deletion of their data. The measure additionally would allow consumers to sue over violations.