A new era in producer responsibility is beginning
The book you ordered online has arrived and now you want to recycle the cardboard box. You take it to local recycling point, but who is actually responsible for organising the recycling facilities and operations? Many people assume that the local municipals are responsible, but in most cases it is actually the company which produced the product. This is called producer responsibility. “It is common to see producer responsibility for tyres, batteries, consumer electronics and packages,” says Teemu Virtanen, Senior Advisor at Pirkanmaa ELY-Centre. “The companies that produce or import the items are responsible for financing and organising waste management. In practice, companies can’t do it alone, so they use producer organisations.” UPM is committed to supporting the UN’s Sustainable Development Goals and has identified the goals and respective targets where it can have the biggest positive impact through its operations, products, and solutions, or where it aims to minimise any negative impact. The company considers producer responsibility to be part of the SDG 12, with Responsible consumption and production, that being one of the six chosen UPM´s focus goals. The practicalities of producer responsibility can vary from country to country, so UPM is active in each local system. For example, in Finland UPM is a customer of the Finnish Packaging Recycling organisation RINKI.