Sustainable new bee packaging creates a buzz
Smurfit Kappa has created a sustainable packaging solution to transport bees for Biobest, a world leader in biological crop protection and pollination. Biobest began back in 1987 when veterinarian Roland De Jonghe began breeding bumble bees in his garage to organically pollinate tomatoes. Tomato growers were quick to see the advantage of using bumble bees over chemical pesticides and the company flourished. Biobest approached the packaging giant to design an insulated and weather-resistant box to replace the EPS pack it was using to transport live bumble bees. It also had to be robust enough to withstand long periods outdoors as the boxes are used for outdoor pollination of fruit and vegetables.