5 Takeaways from the 2024 National Postal Forum (piworld.com)

  1. The rate increase. There is no way to get around it or ignore it — perhaps the single biggest topic of conversation at this years’ event was the postal rate increases.
  2. Mail is becoming a luxury item. On the heels of the rate changes, many are noting that brands are beginning to see the mail component of their marketing campaigns as more of a luxury line item.
  3. Design is critical. While certainly not a new phenomenon, the design of the mail piece is only becoming more critical.
  4. Postal discounts are more critical than ever before. Speaking of postal discounts, there are a lot of programs out there that brands and mailers could — and should — be taking advantage of, and those discounts are shifting and changing.
  5. Direct mail works. Direct mail is still the single marketing channel that gets the most return on investment of every platform — multiple sessions noted that ROI for direct mail sits at around 40%, which is significantly higher than any other channel.
    more at: https://www.piworld.com/post/5-takeaways-from-the-2024-national-postal-forum/
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