Metsä Board, Adara Pakkaus and Marvaco win Excellence in Flexography Award

Metsä Board’s Twisty Ice Cream Boxes by Adara Pakkaus have been bestowed a 2024 Excellence in the Flexography Award’s Self Promotion Category. The Excellence in Flexography Awards is the premier awards programme for the flexographic industry in the United States.

By collaborating with industry leaders, Metsä Board re-designed a favorite of the frozen food aisle: ice cream cone packaging. The team investigated different stages of the value chain, ranging from material production to ink usage and logistics, showcasing new possibilities using carefully selected lightweight fresh fibre materials and flexographic printing methods to achieve excellent usability and unparalleled halftone graphics in extreme high 188 lpi print resolution.

The team included packaging designers at Futupack, packaging manufacturer Adara Pakkaus, flexo printing plates supplier Marvaco, ink supplier Siegwerk and ECG printing specialist Dr Kai Lankinen, who consulted on the project.

Metsä Board’s double coated white-top kraftliner (MetsäBoard Prime WKL, 125 g/m2) was selected as the top liner for its lightweight and smooth surface that enables excellent reproduction of detailed visuals. The inside liner and fluting were made from uncoated kraftliner (MetsäBoard Natural WKL Bright 90 g/m2) which is ideal for small and lightweight packaging requiring high strength. Both materials are made from pure and traceable fresh wood fibre making the packaging easily recyclable or compostable and safe for food packaging. Having two layers from the same material also simplified production without compromising quality.
more at: https://www.metsagroup.com/metsaboard/news-and-publications/news/2024/metsa-board-adara-pakkaus-and-marvaco-win-excellence-in-flexography-award/

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