E-commerce Spend Grows to $331.6 billion, as Consumers Trade Down to Cheaper Goods Online

Adobe (Nasdaq:ADBE) released online shopping data for the first four months of 2024, covering the period from Jan. 1 to Apr. 30, 2024. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.

E-commerce growth remains resilient
Consumers spent $331.6 billion online from Jan. 1 to Apr. 30, 2024, up 7% year-over-year (YoY). The growth has been supported by stable spend in discretionary categories including electronics and apparel, along with a continued surge in grocery shopping online. Adobe expects the first half of 2024 to drive over $500 billion in spend online, representing 6.8% YoY growth.
more at: https://news.adobe.com/news/news-details/2024/Media-Alert-Adobe-E-commerce-Spend-Grows-to-331.6-billion-as-Consumers-Trade-Down-to-Cheaper-Goods-Online/default.aspx

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