Amcor and AVON launch AmPrima™ Plus refill pouch in China

Amcor (NYSE: AMCR; ASX: AMC), a global leader in developing and producing responsible packaging solutions, and AVON, a cosmetics, skin care and personal care pioneer with a 135-year history, today announced the launch of the AmPrima™ Plus refill pouch for the AVON Little Black Dress classic shower gels in China. The recycle-ready packaging will result in an 83% reduction in carbon footprint, and 88% and 79% reduction in water consumption and renewable energy respectively when it’s recycled.*

In alignment with AVON’s ambition to use 100% reusable, recyclable or compostable packaging material for its products by 2030, Amcor’s research and development teams partnered with AVON to design and develop their first refill pouch with recycle-ready material. The AmPrima refill pouch is designed to provide a more sustainable packaging solution that also delivers the barrier properties, stiffness, graphics performance and run speeds matching unrecyclable alternatives, while also providing convenience to consumers.

“Amcor’s AmPrima product range offers packaging options to help major brands, like AVON, reach their sustainability goals,” said Roawin Luo, Global Director of Product Management at Amcor. “We are proud to deliver a recycle-ready solution that elevates the functionality and consumer appeal of such an iconic brand as AVON.”
more at: https://www.amcor.com/media/news/amcor-avon-amprima-in-china

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