Over 1075 Companies Removed Misleading Anti-Paper Statements
Since the campaign began in 2010, globally, Two Sides has successfully challenged over 1075 organisations that subject their customers to repeated greenwashing messages which are damaging to the paper, print and mailing industry. With huge pressures on the economy; banks, telecom providers, utility companies and even governmental organisations are increasingly focused on switching their customers from paper to digital services to cut costs. All too often their customer communications attempt to mask these cost-saving efforts, justifying the switch with unfounded environmental marketing appeals such as “Go Green – Go Paperless” and “Choose e-billing and help save a tree.” Recent consumer survey results from Two Sides 2023 ‘Trend Tracker’ report, reveals that 55% of European consumers believe environmental arguments from companies to switch to digital communications are misleading and are about reducing costs.