Publishing Sees Higher Subscriber Growth Than Digital Media And Entertainment (mediapost.com)

The digital media and entertainment industry has seen a 124% increase in subscribers since 2020. But that is overshadowed by digital publishing, which enjoyed a 536% increase in subscribers during the same time period, according to a new benchmarking report from Recurly.

At the same time, churn rates have increased to 6.9% for digital media and entertainment, the result of subscription fatigue and increased competition.

However, digital publishing experienced a 3.9% rate, probably because of less competition and higher brand loyalty.
more at: https://www.mediapost.com/publications/article/394940/publishing-sees-higher-subscriber-growth-than-digi.html

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