USPS Economic Analysis Used to Support Rate Hikes

For the Second Quarter of Fiscal 2021 *Net sales increased 60.2% to $2.0 billion compared to $1.2 billion in the second quarter of fiscal 2020 due to the favorable impact from stronger consumer confidence and fewer COVID-19 restrictions, compared to the second quarter of fiscal 2020. *Comparable sales (sales for stores open at least 14 months, including stores temporarily closed due to COVID-19, and e-commerce sales) increased 56.3% compared to a decrease of 26.7% in the second quarter of fiscal 2020, driven by a 52.5% increase in transactions and a 2.5% increase in average ticket. Compared to the second quarter of fiscal 2019, comparable sales increased 13.1%. *Gross profit increased to $798.0 million compared to $329.0 million in the second quarter of fiscal 2020. As a percentage of net sales, gross profit increased to 40.6% compared to 26.8% in the second quarter of fiscal 2020, primarily due to leverage of fixed costs, improvement in merchandise margins, favorable channel mix shifts, and leverage of salon expenses. *Net income was $250.9 million compared to $8.1 million in the second quarter of fiscal 2020. Adjusted net income for the second quarter of fiscal 2020 was $41.5 million.

Looking more closely at Meredith's fiscal 2018 first quarter compared to the prior-year period: •Local Media Group revenues were $154 million, operating profit was $41 million and EBITDA was $49 million, all record highs for a non-political first quarter. Non-political advertising revenues increased 4 percent to $88 million, led by growth in the Atlanta, Phoenix and St. Louis markets. Digital advertising revenues grew 14 percent. Other revenues increased 24 percent, primarily due to growth in retransmission-related revenues. •National Media Group revenues were $239 million. Operating profit grew 17 percent to $28 million. Excluding the special item in the first quarter of fiscal 2018, operating profit grew 4 percent to $25 million, driven primarily by lower operating expenses in Meredith's magazine business. Circulation revenues grew slightly compared to the prior-year period. •Total Company digital advertising revenues were a fiscal first quarter record. Traffic across Meredith's digital properties increased to 83 million average monthly unique visitors. National Media Group digital advertising revenues accounted for 30 percent of National Media Group advertising revenues. Click Read More below for additional information.

The fast-paced nature of the digital media cycle (and subsequent marginalization of simple fact checking and copy editing) has raised legitimate questions about outlets placing expediency and traffic surges above taking the time to get things right—yesterday’s wave of premature reports about the death of singer Tom Petty was only the latest example. This phenomenon, coupled with rising paranoia among consumers and marketers around fake news and brand-safe environments, respectively, provides a unique opportunity for trusted and established media brands such as national magazines. At least, that’s the central message of the latest marketing campaign undertaken by the MPA—the Association of Magazine Media. Click Read More below for additional information.