Informed Delivery: The Future of Mail Connects Print and Digital
As the world around us becomes more digitized, it's not surprising that the U.S. Postal Service (USPS) has followed suit. In a recent webinar, "Informed Delivery: Connecting Mail to a Digital Experience," sponsored by Satori Software, Tom Glassman, Director of Data Services and Postal Affairs, Wilen Direct; and Bob Schimek, Senior Director, Postal Affairs, Satori Software, discussed the USPS Informed Delivery program and its benefits, usage and adoption in a digital environment.
For those who don't know much about Informed Delivery, it's a program through the USPS that gives mail recipients the ability to view their mail electronically before it hits the mailbox.
Schimek explained that there are two sides to Informed Delivery: the end consumer and the direct mail industry. The end consumer side provides access to mail recipients before the mail carrier shows up at their door via email and a mobile app. The industry side gives direct marketers and mailers some independence to decide what brand identifiers will be used alongside the scanned image of the mail. Some options include a representative color image or a "ride along" image, which is supplemental content to help identify the brand and can even include a call to action. Click Read More below for more of the story.