Commercial Printing Outlook: Adversity Also Creates Opportunity (piworld.com)
It looks like rough going for the commercial printing industry in 2023, with labor shortages, cost inflation, supply chain disruptions continuing, and the American economy slowing appreciably. But even the harshest business climates bring opportunity. Some industries hold up well, creating pockets of growth, and market share and quality employees become available as the unprepared retrench or fail. Keys to capturing the opportunity include acting on leading indicators, marketing for the times, and superior focus and execution. The 162 commercial printing companies that participated in the “2022-23 PRINTING United Alliance State of the Industry Survey” (SOI) spoke frankly about their expectations for the coming year. Just 25.3% expect business conditions to be better than this year, 40.4% about the same, and 34.3% worse.