Taylor Rebrands Assets to Reflect Powerful Synergy of Company Offerings
Taylor Corporation announced today the rebranding of three companies acquired over the past two decades to better reflect its “Taylor United” corporate strategy. The three companies are Curtis 1000, a leading provider of commercial print and packaging; Vectra Visual, known for design-forward solutions in retail signage and merchandising; and Optima Graphics, one of the nation’s leading wholesale suppliers to the trade show and event markets. Together, the companies comprise the newly-named Taylor Print & Visual Impressions, Inc., led by enterprise group president Mike Robinson. The newly created group encompasses 2,250 employees, 17 facilities and a diverse range of print capabilities, all supported by marketing, data and analytics designed to optimize the creation of high-impact brand communications and experiences.