ISTA 2024: The Biggest Trends and Insights Driving Forward the Packaging Industry
The International Safe Transit Association (ISTA) 2024 has proven to be another successful forum for collaboration, learning, and networking. The ISTA Forum, which includes the TransPack and TempPack events, is where the packaging community comes together to tackle the industry’s biggest challenges, explore best practices, and discover the latest trends. The common theme of the ISTA 2024 Forum was collaboration. To move the industry forward, speakers urged the audience to amplify efforts to collaborate both internally and externally. Sustainability is a tremendous priority and most companies invest in promoting their sustainability efforts. By collaborating as an industry, we can share data and amplify messaging to educate B2C consumers and B2B decision-makers on the value of sustainable packaging. Industry players should be willing to share their respective insights to make a more positive impact on the environment. The ability to measure impact – and learn from it – is a critical piece of the puzzle.