Ultralight pizza box awarded in 2024 WorldStar packaging competition
Metsä Board, part of Metsä Group, has been selected as one of the winners of 2024 WorldStar awards for their ultralight pizza box concept developed together with Adara Pakkaus and other industry experts. A total of 435 entries from 41 countries were included in this year’s competition. An expert panel of international judges compared the entries to similar solutions from around the world and awarded the ones that were superior in their category and market and were better in execution or innovation, in comparison to others. The awarded ultralight pizza box solution, made of MetsäBoard Natural WKL Bright, uses considerably less material than traditional solutions without compromising rigidity, function or print quality. The pizza box was about 38 per cent lighter and according to the life cycle analysis the pizza box’s carbon footprint was up to 50 per cent lower than those of traditional solutions made of recycled fibre. The environmental impact comparison was carried out on material and its production.*