FTC Proposes New Restrictions On Behavioral Advertising To Children (mediapost.com)

The Federal Trade Commission on Wednesday proposed new restrictions on companies’ ability to use behavioral advertising techniques to serve ads to children under 13.

The proposal effectively would require operators of websites and apps to obtain opt-in consent from parents at least twice before serving behaviorally targeted ads to children. First, the companies would have to obtain parents’ consent to collect children’s personal data, including data stored in cookies or other pseudonymous identifiers; then, companies would have to separately obtain parents’ consent before sharing that data for behavioral targeting purposes.
more at: https://www.mediapost.com/publications/article/392068/ftc-proposes-new-restrictions-on-behavioral-advert.html

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