Online subscription retailers face tougher regulation
Auto-renewal subscription programs are a great way for e-commerce businesses to build a constant revenue stream. And they benefit both the company and the consumer. Companies can sell their product or service consistently over a period of time, while the customer doesn’t have to be hassled with repurchasing the product or service every month or year. My daughter has a guinea pig, and we have set our Amazon account to send us her preferred guinea pig food each month, for which we get automatically charged the same amount each month. Little Trevor will never starve! Similarly, we subscribe to Netflix, and we pay a fee that is automatically charged to our credit card each month. Many subscription programs offer new customers the ability to try a service for free for a trial period. To take advantage of the free trial offer, customers have to provide a credit card that will be automatically charged at the end of the trial if the customer does not cancel in time. Click Read More below for additional information.