Active Interest Media Acquires The Taunton Press (mediapost.com)

Enthusiast media company Active Interest Media (AIM) has acquired Taunton Press, a consumer media and book business. Terms were not disclosed.

The purchase of Newtown, CT-based Taunton doubles AIM’s reach in the gardening, woodworking and homebuilding sectors, the company states.

“While the symmetry of many of our core markets is obvious; woodworking, gardening, and homebuilding; there are many other similarities,” notes Andrew Clurman, president and CEO of AIM.

For one, both firms have been “aggressively pursuing the creation of new digital products, memberships, and online learning to better serve their audiences,” Clurman adds.

For another, the two companies share “a dedication to producing high-quality information, and inspiring enthusiasts for hands-on living,” says Andrea Roman, board chair of Taunton Press.
more at: https://www.mediapost.com/publications/article/391596/active-interest-media-acquires-the-taunton-press.html

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