Is your email program ready for a competitive holiday season? (jschmid.com)

Despite economic challenges like inflation, consumer engagement remains strong, supporting our positive outlook for 2024. While we expect a temporary slowdown in the economy, there are still consistent growth opportunities across various sectors. While apparel demand remains vigorous, demand in other sectors appears relatively stagnant compared to the previous year. Nonetheless, all sectors witnessed a notable uptick in consumer engagement throughout May. The surge in sessions underscores heightened consumer interest, yet the decline in demand and orders suggests possible financial constraints or economic uncertainties tempering purchasing intentions.

What a year! 2020 has been rough on a lot of people, and a huge catalyst for change. It’s changed where and how we work, how we talk to our customers, and especially the way customers shop and interact with brands as distance shopping has become critical. We wanted to take a minute to share the posts that our blog readers have visited the most in the past year. While not every article here was written in last year, their popularity proves that they are more timely and relevant than ever – even in the changing consumer landscape. see more at: https://www.jschmid.com/2020-reader-favorites/

Join Brent Niemuth, President, as he jet-sets across Europe's cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding. From Cinque Terre, Italy, Brent asks us, "What makes brands 'sticky'?" and outlines how brand assets can make or break your brand perception, using examples of iconic Italian brands. Watch video at: https://jschmid.com/branding-abroad-italy/