Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot Launch First Global Coalition for Trusted Reviews

Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot announced they have teamed up to launch the global Coalition for Trusted Reviews, a cross-industry collaboration committed to protecting access to trustworthy consumer reviews worldwide. Together, members will define best practices for hosting online reviews and sharing methods of fake review detection, aiming to stop fake reviews at the source.

Companies met in October 2022 in San Francisco at the first ever Fake Reviews Conference, organized by Tripadvisor. Attendees heard from experts in government, academia and the industry at large on common challenges and potential mitigation approaches related to the issue of fake reviews. This resulted in the establishment of a formal coalition to collaborate on public education and ongoing information sharing between members, in an effort to decrease review fraud.
more at: https://press.aboutamazon.com/retail/2023/10/amazon-booking-com-expedia-group-glassdoor-tripadvisor-and-trustpilot-launch-first-global-coalition-for-trusted-reviews

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